We are all aware that not everyone with autism gets the support and the services they need. This is made worse by a lack of understanding in the general population about what autism is and what having autism can mean, compounded by the fact it is a hidden disability. Daily discrimination and other peoples unpredictable, confusing and ill-informed reactions can make many situations far worse than they need be. The advertising campaign focuses on daily situations and draws attention to how proper understanding and the right support and services at the right time can make a huge difference to those affected by autism.